Reagan Ray

I love looking at old newspaper ads because they feel like little time capsules. Most of the time, they illustrated a film in an entirely new light and were the only context you had for deciding what to see at the theater. For this post, I went all-in on action movies from the 80s, which had the biggest stars and the best marketing pitches. Timeless lines like “This Cop Doesn’t Stop for Donuts!” or “Science created him. Now Chuck Norris must destroy him.” are hard to top. The graininess and grit of the 1-color format bring it all home.

I ended up adding a little extra art direction to this post to make it feel like you’ve got a newspaper open to the movies page. I hope it’s subtle enough to be fun yet familiar. Buckle up!