Reagan Ray

Mid-century airline vibes seem to be all the rage these days, with the new TWA Hotel opening up at JFK airport amid much fanfare. The red and gold TWA logo is timeless, and it’s etched in tile on the hotel pool, graces the hottest toiletry kit you’ve ever seen, and even got its own font treatment by Pentagram. The TWA red was the centerpiece of the original Eero Saarinen-designed terminal, and they’ve managed to plaster the logo just about anywhere they can in the new hotel.

While this blog post was mostly driven by the classic logos of now-defunct airlines like TWA, Pan-Am, and Eastern (which could warrant blog posts of their own), I discovered a lot of great branding for regional and commuter airlines in the process. As always, reach out if I missed any good ones. It's worth noting that I’ve limited this post to American airlines in order to make it more manageable.