Reagan Ray

I think the most fun I had with this post was seeing how the major auto brands evolved over the last 100 years. In the early 20th century, there were intricate lockups with tons of detail. Then there were the elegant script letterings of the 50s and 60s that you’d find in brands like Lincoln or Oldsmobile. The chrome and shine of the 70s and 80s is always entertaining (so much gold!). And then there was the futuristic look that companies like Pontiac and Chevrolet started to adopt in the 1990s.

There are so many car companies across the world that I limited this post to American brands. And even then, I decided not to wrangle all the different models ... I could easily make a post with just Ford Mustangs or Lincoln Continentals. It's also worth noting that I'm using a loose definition of the word “logo.” This is a collection of all kinds of marks: logos, badges, type treatments, and shields that I found interesting. I’d love recommendations on some other car sub-categories to explore next (hit me up on Twitter).