Inspiration is a rabbit hole. You stumble across one thing that makes you feel nostalgic, and the next thing you know you’re up all night exploring a new world. This happened to me recently with action figures.

My kids have become seasoned pros at diverting us to the toy aisle when we run errands. On a recent trip to Target, I noticed a lot of familiar action figures from my own childhood: Ninja Turtles, Star Wars, G.I. Joe, Transformers, etc. It felt like a bit of a time warp. That night I started looking up old action figures and stumbled upon the FigureRealm site. FigureRealm is a community that has been documenting and classifying action figures since 2002. These kind of sites are the best part of the internet.

Although there were a ton of figures made in the 80s, I found that a majority were knockoffs. When anything became popular, some other toy maker tried to get a piece of it (Who you gonna call? Spook Chasers!). I felt like this blog post was just the tip of the rabbit hole, though. I could read a 500 page book right now on the evolution of G.I. Joe. and I’d happily kickstart a coffee table book with a complete toy archive of Kenner or Mattel. There seems to be so much to unpack here, but for now enjoy these 80s action figure logos.



  • A-Team

    Galoob

  • Action Force

    Palitoy

  • Action Heros

    Woolworth

  • Advanced Dungeons & Dragons

    LJN

  • Adventure People

    Fisher-Price

  • Air Raiders

    Hasbro

  • All Star Wrestlers

    Remco

  • Animax

    Schaper

  • Army Ants

    Hasbro

  • Automan

    Acamas Toys

  • Bad Guys

    Remco

  • Barnyard Commandos

    Playmates

  • Battle Beasts

    Hasbro

  • Battle Brawlers

    Kenner

  • Battlehawks

    Acamas Toys

  • Beetlejuice

    Kenner

  • Bionic Six

    LJN

  • Black Hole

    Mego

  • Blackstar

    Galoob

  • Boglins

    Mattel

  • Bone Age

    Kenner

  • BraveStarr

    Mattel

  • Bravo Company

    Small World Importing Co

  • Bugmen of Insecta

    MFC

  • C.O.P.S. N Crooks

    Hasbro

  • California Raisins

    CALRAB

  • Captain Power

    Mattel

  • Centurions

    Kenner

  • Chipmunks

    Ideal

  • Chuck Norris

    Kenner

  • Clash of the Titans

    Mattel

  • Combo

    ???

  • Commando Force

    Remco

  • Commando Ranger

    Concept

  • Computer Warriors

    Mattel

  • Conan

    Remco

  • Convertors

    Select

  • Corps!

    Lanard Toys

  • Cosmic Cowboys

    Acamas Toys

  • Crystar

    Remco

  • DC Comics Superheroes

    Toy Biz

  • DC Super Amigos

    Pacipa

  • DC Super Powers

    Kenner

  • Defenders of the Earth

    Galoob

  • Defenders of the Planets

    Sparkle

  • Dempsey and Makepeace

    Rainbow Toys

  • Dino Riders

    Tyco

  • Doctor Who

    Dapol

  • Donkey Kong

    Coleco

  • Dragon Force Dragonmaster

    Lanard Toys

  • Dragonriders of the Styx

    Dimensions

  • Dragons, Knights & Daggers

    Imperial

  • Dukes of Hazzard

    Mego

  • Dune

    LJN

  • E.T.

    LJN

  • Eagle Force

    Mego

  • Fantasy World

    Soma

  • Flash Gordon

    Mattel

  • Food Fighters

    Mattel

  • G.I. Joe

    Hasbro

  • Galaxy Heroes

    Mannix

  • Galaxy Warriors

    Sungold

  • Ghostbusters: Filmation

    Schaper

  • Ghostbusters: The Real

    Kenner

  • Go-Bots

    Tonka

  • Golden Girl

    Galoob

  • Goosebumps

    Hasbro

  • Greatest American Hero

    Mego

  • Gremlins

    LJN

  • Gung-Ho!

    Lanard Toys

  • Guts!

    Mattel

  • He-Man: Masters of the Universe

    Mattel

  • He-Man: New Adventures

    Mattel

  • Indiana Jones

    Kenner

  • Infaceables

    Galoob

  • Inhumanoids

    Hasbro

  • Inspector Gadget

    Galoob

  • Karate Kid

    Remco

  • Knight Rider

    Kenner

  • Li'l Loggers

    Kenner

  • Lone Ranger

    Gabriel

  • Lost World of the Warlord

    Remco

  • Love Boat

    Mego

  • M.A.S.K.

    Kenner

  • M.U.S.C.L.E. Men

    Mattel

  • Mad Balls

    AmToy

  • Madelman 2050

    Exin

  • Magnum P.I.

    LJN

  • Manglors

    Ideal

  • Marvel Secret Wars

    Mattel

  • Maxx FX

    Matchbox

  • Mega Force

    Kenner

  • Megadons

    Hades

  • Micronauts

    Mego

  • Mighty Crusaders

    Remco

  • Mork & Mindy

    Mattel

  • Mr. T

    Galoob

  • Muscle Warriors

    ???

  • Ninja

    Select Merchandise

  • Ninja Strike Force

    Remco

  • Other World

    Arco

  • Over the Top

    Lewco

  • Pee Wee's Playhouse

    Matchbox

  • Pirates of the Galaxseas

    Remco

  • Playmo Space

    Playmobile

  • Pocket Super Heroes

    Mego

  • Police Academy

    Kenner

  • Power Lords

    Revell

  • Princess of Power

    Mattel

  • Rambo

    Coleco

  • Robo Force

    Ideal

  • Robocop

    Kenner

  • Robot Renegades

    Remco

  • Robotech

    Matchbox

  • Robotix

    Milton Bradley

  • Rock Lords

    Tonka

  • Rocky

    Phoenix Toys

  • Rocky & Bullwinkle

    Exclusive Premiere

  • Sarge Team

    Remco

  • Sectaurs

    Coleco

  • Sgt. Rock

    Remco

  • Silver Hawks

    Kenner

  • Sky Commanders

    Kenner

  • Smurfs

    Peyo

  • Spiral Zone

    Tonka

  • Spitballs

    Entertech

  • Spook Chasers

    Sungold

  • Star Trek: The Motion Picture

    Mego

  • Star Trek: The Next Generation

    Galoob

  • Star Trek III

    ERTL

  • Star Trek V

    ERTL

  • Star Wars: Droids

    Kenner

  • Star Wars: Empire Strikes Back

    Kenner

  • Star Wars: Ewoks

    Kenner

  • Star Wars: The Power of the Force

    Kenner

  • Star Wars: Return of the Jedi

    Kenner

  • Starcom

    Coleco

  • Starriors

    Tomy

  • Steel Monsters

    Tonka

  • Super Naturals

    Tonka

  • Super Stars

    ERTL

  • Team America

    Ideal

  • Teddy Ruxpin

    Worlds of Wonder

  • Teenage Mutant Ninja Turtles

    Playmates

  • Terrahawks

    Bandai

  • Thundercats

    LJN

  • Tigersharks

    LJN

  • Transformers

    Hasbro

  • Tron

    Tomy

  • Ulysses 31

    Popy

  • Universal Monsters

    Imperial

  • V

    LJN

  • Visionaries

    Hasbro

  • Voltron

    LJN

  • Voltron

    Matchbox

  • Warrior Beasts

    Remco

  • Wheeled Warriors

    Mattel

  • Who Framed Roger Rabbit

    LJN

  • Willow

    Tonka

  • Wizard of Oz

    Multi-Toys

  • WWF

    LJN

  • X-Changers

    Acamas Toys

  • X-Force

    Acamas Toys

  • Xpanders

    Galoob

  • Zoids

    Tomy

  • Zorro

    Gabriel

  • Zybotz

    Remco