The inside labels of western wear usually feature two of my favorite design elements: rope type and cowboys. Whether it's a cowboy spelling out the company name with his lasso or riding a bucking bronc, you definitely start to pick up on the old trends when you see them all together. The small space of the label also lends itself to creative and interesting type lockups using a limited color palette (almost always 1 or 2 colors).

Western wear became extremely popular in the 1940s and 50s as it made it's way onto the big screen in Hollywood. Celebrities such as John Wayne, Roy Rogers, and Gene Autry became cultural icons, and everyone wanted to dress like them. Hence the fact that so many of the brands listed below were located in the Los Angeles area. Sadly, most of these brands are long out-of-business and can only be found in vintage stores or on eBay.


  • Allen Mfg. Co

    Denver, Colorado

  • Banjo

    Dallas, Texas

  • Bar-B

    USA

  • Buck Bernie

    Los Angeles, California

  • Buck Bernie

    Los Angeles, California

  • California Ranchwear

    Los Angeles, California

  • Champion Westerns

    USA

  • Chute #1

    Denver, Colorado

  • Circle A Western Wear

    California

  • Cowboy Joe by Atlantic

    USA

  • Cowhand

    USA

  • Dee-Cee

    Washington, DC

  • Desmond's

    Los Angeles, California

  • Double K

    St. Paul, Minnesota

  • Fay Ward Co.

    New York, New York

  • Flying R Ranchwear

    El Paso, Texas

  • Frontier

    Los Angeles, California

  • H Bar C

    Los Angeles, California

  • H Bar C

    Los Angeles, California

  • H Bar C

    Los Angeles, California

  • Harris Manufacturing

    Fort Worth, Texas

  • J.C. Penney's

    New York, New York

  • J.C. Penney's

    New York, New York

  • Karman

    Denver, Colorado

  • Kenny Rogers by Karman

    Denver, Colorado

  • Lariat by Kmart

    Troy, Michigan

  • Las Vegas by Cowboy Joe

    USA

  • Lazy-H

    Albany, New York

  • Lee

    Merriam, Kansas

  • Let'er Buck

    USA

  • Levi Strauss & Co.

    San Francisco, California

  • Levi Strauss & Co.

    San Francisco, California

  • Levi Strauss & Co.

    San Francisco, California

  • Levi Strauss & Co.

    San Francisco, California

  • Levi Strauss & Co.

    San Francisco, California

  • Miller

    Denver, Colorado

  • Miller

    Denver, Colorado

  • Niver

    Fort Worth, Texas

  • Nudie's

    North Hollywood, California

  • Panhandle Slim

    Fort Worth, Texas

  • Prior

    Denver, Colorado

  • Prior

    Denver, Colorado

  • Ranch

    USA

  • Rockmount

    Denver, Colorado

  • Rodeo Ben

    Philadelphia, Pennsylvania

  • Rodeo Ben

    Philadelphia, Pennsylvania

  • Round Up

    USA

  • Sam Houston

    Texas

  • Sheplers

    Wichita, Kansas

  • Tall In the Saddle

    USA

  • Taos

    Taos, New Mexico

  • Tem-Tex

    Denver, Colorado

  • Texson

    Denver, Colorado

  • Westernwear California

    California

  • Wrangler

    Greensboro, North Carolina

  • Wrangler

    Greensboro, North Carolina